Cultural Studies

  

Thinking Activity 

Hello everyone! This blog task is part of our studies given by our professor Dr. Dilip Barad sir.

Cultural Studies definition 

Cultural Studies is an interdisciplinary field, drawing on theories and practices from a range of humanities and social sciences disciplines, that seeks to investigate the ways in which cultures produce and are produced.

1. Understanding of Power in cultural studies. 

Three laws of power 

Power and position works dynamic it keeps on changing. Three laws of power are as follows:-

1.Power is never static.

2.Power is like water. 

3.Power is multiplied by power and powerlessness is multiplied by powerlessness.

 How does power comes into existence and how it's used?

Examples where power comes from?

Teacher and Student ( respect and discipline while talking)

Parents and Child Political ( use power to make people frientened or work is done when voting is near till their work is finished after their work is done same situation begins.)

Six sources of power 

Social norms

Physical force 

Majoritarianism 

Wealth 

Ideas

State action

2.why media studies is so important in our digital culture?

what is  digital culture ?

Digital culture is a concept that describes how technology and the internet are shaping the way that we interact as humans. It’s the way that we behave, think and communicate within society. 

Definition on media culture. 

In cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media. The term alludes to the overall impact and intellectual guidance exerted by the media, not only on public opinion but also on tastes and values.

Importance of media in digital culture 

Media studies is one of important aspect for digital culture from which we can get the knowledge and even about what is going around us.Social media increased the connections between people and created an environment in which you can share your opinions, pictures and lots of stuff. Social media improved creativity and social awareness for our society by interacting with other people and sharing new ideas and opinions.

Manufacturing Consent

 The Political Economy of the Mass Media by Noam Chomsky and Edward Herman provides an effective framework to analyse the functioning of the media. Often called one of the “most influential books ever written about the media”.

Noam Chomsky: The five filters of the mass media

Ownership 

The media outlets have to protect the interests of the company and in order to do this, they end up filtering out the information being supplied to the masses.

Advertising 

The second filter exposes the real role of advertising. Media costs a lot more than consumers will ever pay. So who fills the gap? Advertisers. And what are the advertisers paying for? Audiences. And so it isn’t so much that the media are selling you a product — their output. They are also selling advertisers a product — YOU.”

Sourcing 

The third of Herman and Chomsky's five filters relates to the sourcing of mass media news: "The mass media are drawn into a symbiotic relationship with powerful sources of information by economic necessity and reciprocity of interest." 

Flak 

If you want to challenge power, you’ll be pushed to the margins. When the media – journalists, whistleblowers, sources – stray away from the consensus, they get ‘flak’. This is the fourth filter. When the story is inconvenient for the powers that be, you’ll see the flak machine in action discrediting sources, trashing stories and diverting the conversation.

The common enemy 

To manufacture consent, you need an enemy  a target. That common enemy is the fifth filter. Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.

3. Who can be considered as truly educated person?

Truly educated person is one who think with an open mind and to never be limited to what one has been taught as truth. It is to blur the line between work and play and to learn not just because one is told to. An educated person is someone who learns for fun and recognizes that there is no end to learning, no final certification. This skill could have been gained through any number of means, but when someone has it, it is apparent. Any person can become educated; it simply takes the will to learn for the sake of learning and living.